For non-technical founders and leaders—especially in health, wellness and fitness—tired of bugs, missed releases and vendors saying it's almost fixed. We find out what's wrong, help fix it and stay involved as a technical partner you can trust.
Trusted with real products, real businesses and the messy middle.
LAVASports & entertainment
Research commerce
You shouldn't need to know how to code to know what's going on.
'Almost fixed' is not a delivery plan.
Maybe the last vendor overpromised. Maybe AI helped ship the latest release and nobody is confident about the code underneath. Maybe you're now the unofficial CTO of a company you started for a completely different reason.
You need someone who can review the product and code independently, talk to the technical team, explain the risks in plain English and take responsibility for getting the right work done.
See how we help founders ↗Start with the issue slowing you down. We'll help you understand it, decide what matters and get the right people working on it.
We get access to your product, code and data, speak with the people building it and review what your roadmap really requires. No guessing from a slide deck.
You'll get a plain-English readout of what's fragile, what can wait and what to fix first, plus a roadmap your team can actually execute.
Get a second opinion ↗Real product work across commerce, connected fitness and digital platforms.
SPORTS / ENTERTAINMENT / DIGITAL PLATFORMSRefocused the product roadmap on core capabilities and helped launch a sponsorship marketplace—creating an estimated incremental revenue opportunity.
Improved ecommerce, product offering and order operations over nine months so the business could grow without more manual work swallowing the team.
We've also helped a confidential connected-fitness company coordinate hardware, product and marketing from concept through launch.
See the client stories ↗Client-reported engagement outcomes, not guaranteed results. LAVA opportunity is an estimate, not realized revenue.
Our strongest work is with founders building health, wellness, fitness and consumer products. We also help businesses across other industries solve difficult product and technology challenges.
Led by Nate Dinet, With Nate Media draws on 15 years of product and technology delivery experience: leadership of four global digital products and a 27-person team at Yara, a connected-fitness product from concept to launch, and consulting delivery for banks and telecoms at CGI.
The approach is direct: inspect the work, explain the uncomfortable part early and help fix it. No jargon. No leaving a non-technical founder to manage an unfamiliar engineering team alone.
Explore fractional leadership ↗Talk through the product, what's going wrong and what kind of help you need. We'll be clear about whether—and how—we can help.
Book a conversation ↗No technical vocabulary required.